In the second to last scene we see this image: Daniel examining himself in a mirror. All rights reserved. ‘I, Daniel Blake’, a film directed by Ken Loach, is to be shown on BBC this week. Banner advertising. Daniel Blake has worked as a joiner most of his life in Newcastle. Please take a minute to answer a few questions on our new website. Sign up and we'll send you a weekly update. The challenge was to raise awareness of the release and encourage audiences to go to the cinema by aligning the film’s topical themes with current affairs. January 13, 2019 January 13, 2019 Sean McKevitt Leave a Comment on Looking at the Film industry for I,Daniel Blake and Straight Outta Compton. Red Carpet News brings you all the latest Film & Entertainment News. Metro, TfL and Global join forces again to host ‘The Inside Track’, Trinity Mirror partnership promotes new Ken Loach drama, ©2015 Newsworks Limited. I, Daniel Blake - Giving him a voice (Best Branded Content Campaign) Highly commended. no. 17 of 19. eOne – I, Daniel Blake eOne harnessed the news agenda via Trinity Mirror's titles to promote Ken Loach's 'I, Daniel Blake', generating conversation around socio-political themes and positioning it as a must-see film. All rights reserved. [15] 4a) Explain how the radio industry targets audiences. An editorial ‘written by’ Daniel within an October 2016 issue of the Mirror. I, Daniel Blake - Giving him a voice (Best Use of Print in a Content Marketing Campaign) Award. In print, masthead and front cover takeovers captured the attention of readers and directed them to a one-off column 'My Britain' – based on the Mirror's weekly series 'Real Britain' – where the character Daniel Blake talked frankly about the issues raised in the film. 10. Describe the design elements of this image and how it feels. For more information on what cookies are and how you can manage and remove them click here. 0203 949 7470, Email: Their work on the I, Daniel Blake campaign, the Ken Loach film won Best Use of print in a Content Marketing Campaign. Their work on the I, Daniel Blake campaign, the Ken Loach film won Best Use of print in a Content Marketing Campaign. This was the second year in a row which they have won this award. Supporting editorial content will celebrate the positive impact films like 'I, Daniel Blake' can have on society, paying particular attention to the achievements of Ken Loach, with front-page ads on the 21 October coinciding with the film's release. 3d) Explain how economic contexts shape independent films. UK label, an imprint used by Trinity Mirror Newspaper Group (publishers of, among other things, the Daily Mirror and Daily Record) for CDs given away with its publications. Red Carpet News TV talks to Director Ken Loach, screenwriter Paul Laverty, Kate Rutter, Hayley Squires and Dave Johns at the London premiere for I, Daniel Blake. Discover the effectiveness of news brands, ©2015 Newsworks Limited. She managied five Regional Marketing Officers around the UK (in Scotland, the North East of England, the North West of England the North of England and the Midlands), coo With Dave Johns, Hayley Squires, Sharon Percy, Briana Shann. no. Trinity Mirror Solutions will maximise the impact for the 2016 Palme d'Or-winning film's potent social message across its Modal Britain audience - the middle 50% of the population. Daily Mirror wins prestigious grant to take NextGen project global. SE1 1EP, Phone: begins with 'SM' this CD is given away free with the Sunday Mirror. 3rd Floor motor ads, alongside some delicious chocolate deals ahead of the Easter holidays. Newsworks We meet her as she moves with her two young children into a council house in Newcastle, far away from her supportive mum and auntie. What did Ken Loach do to promote the film? I, Daniel Blake has hit the world by storm. begins with 'DM' this CD is given away free with The Daily Mirror. The Trinity group is the largest national and regional multimedia content publisher in the UK, comprising national and regional newsbrands across the country. Now, for the first time ever, he needs help from the State. ACTIVITY • You are going to run a campaign in a newspaper to promote the film I, Daniel Blake • Which newspaper will you choose and why? Katie’s only chance to escape a one-roomed homeless hostel in London has been to accept a flat in a city she doesn’t know, some 300 miles away. Hayley Squires co-stars as Katie, a struggling single mother whom Daniel befriends.. London He retweeted articles about the film on Twitter. Newsworks 16 of 19. London I, Daniel Blake is a 2016 drama film directed by Ken Loach and written by his long-time collaborator Paul Laverty.It stars Dave Johns as Daniel Blake, who is denied Employment and Support Allowance despite his doctor finding him unfit to work. Created by the Trinity Mirror Solutions' Invention team, print activity begins today with graffiti sprayed onto the Daily Mirror's iconic masthead. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness. • Come up with some ideas about the campaign you would run. info@newsworks.org.uk. We wanted to echo the frustrations shared by the lead character and the swathes of real-life Daniel Blakes who find themselves let down by the systematic failings of Britain's welfare state.". 0203 949 7470, Email: The film’s protagonist even had his own column to discuss the issues raised in the film. What did Trinity Mirror do? [10] 4b) Explain the impact of media technologies on audience consumption of radio. 3 Marshalsea Road Prominent appeals from the film’s protagonist used on the mastheads and the front covers of their newspaper titles. Knowing that the film would resonate with Trinity Mirror's editorial news agenda and left-leaning readership, Zenith and eOne embarked on a multi-platform campaign with the publisher. Zoe Harris, group marketing director & head of Invention at Trinity Mirror, said: "We're certain 'I, Daniel Blake' will really resonate with our socially conscious audience, so it was a creative brief that we knew would fit comfortably alongside our editorial content. Oscars Best Picture Winners Best Picture Winners Golden Globes Emmys Women's History Month STARmeter Awards San Diego Comic-Con New York Comic-Con Sundance Film Festival Toronto Int'l Film Festival Awards Central Festival Central All Events SE1 1EP, Phone: Entertainment One partners with Trinity Mirror Solutions for a print and online campaign to promote 'I, Daniel Blake'. I, Daniel Blake tells the story of a 59-year-old joiner who falls into extreme poverty after his benefits are stopped (Image: Entertainment One). For more information on what cookies are and how you can manage and remove them click here. I, Daniel Blake airs on BBC Two on Saturday night, two years after the heartbreaking movie hit cinemas. Directed by Ken Loach, Laura Obiols. Review of Ken Loach's 2016 film ‘I, Daniel Blake’, focusing on the role that prostitution plays in the life of Katie, a young single mum. Graffiti from the film will also appear on the front pages of a number of the newsbrand's top regional titles, including the Manchester Evening News and the Chronicle in Newcastle. Trinity Mirror. Launch day saw a Daily Mirror takeover, complete with graffitied masthead and homepage takeover. Now, for the first time ever, he needs help from the state following an illness. He crosses paths with single mother Katie who is battling to keep her two young children fed. The award winning film portrays the realness of austerity for so many people and documents the bureaucracy and often complicated welfare system. To accept and hide this message click the cross on the right. … I, Daniel Blake became Loach’s biggest U.K. opening of all time with $540,000, topping his previous Palme winner The Wind That Shakes the Barley. Typical to Ken Loach's style, 'I, Daniel Blake' contains potent social messages. Gave out 10,000 free tickets to the regional screenings, used the mast heads and the front cover s on the newspaper titles, they made banners and released an editorial written by Daniel Blake and published it in the Daily Mirror. Blade: Trinity ist ein US-amerikanischer Actionfilm aus dem Jahr 2004. Trailer for I, Daniel Blake. Trinity Mirror has formally rebranded to Reach, two months after first announcing the plan. • The Trinity Mirror group implemented their campaign in the following ways:- Giving away 10,000 free tickets to the regional screenings mentioned previously. Typical to Ken Loach's style, 'I, Daniel Blake' contains potent social messages. Digital content included disruptive display advertising to continue the theme across the publisher's multi-platform portfolio. I, Daniel Blake is a low budget social realist film, funded by the BFI and BBC. It brings focus to the extreme poverty that people experience on a … We worked with the Trinity Mirror [newspaper group], and they really pushed it. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*. Entertainment One today launches a print and online campaign with Trinity Mirror Solutions to promote Ken Loach's gritty northern drama 'I, Daniel Blake' across the newsbrand's national and regional titles. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*. Trinity Mirror and Hive Alpha - content creation in real time (Best Use of a Content Marketing Tech Platform) Award. Daniel Clark is a Local Democracy Reporter Service reporter, funded by the BBC and working for Trinity Mirror, based in Exeter. Mit ihm wird die auf den Blade-Marvel Comics basierende Filmtrilogie um den Vampirjäger Blade (verkörpert von Wesley Snipes) abgeschlossen. TRINITY MIRROR WINS BIG AT THE DRUM CONTENT AWARDS November 8, 2017 Last night the Trinity Mirror Solutions team were recognised for some of their brilliant work over the past year as they won two awards and were highly commended in two others at the Drum Content Awards. Entertainment One partners with Trinity Mirror Solutions for a print and online campaign to promote 'I, Daniel Blake'. If cat. 59% recalled seeing the feature and 57% said they wanted to see the film as a result of the campaign, 53% said that the 'My Britain' column made them reflect on their own experiences, 75% enjoyed the content and found it interesting, beating the industry benchmark by 22ppts, The digital native articles saw over 18,000 page views, with audiences spending around four minutes reading the content, Bespoke overlay format online saw over 400,000 impressions with a 10.65% CTR, succeeding the industry average. Entertainment One today launches a print and online campaign with Trinity Mirror Solutions to promote Ken Loach's gritty northern drama 'I, Daniel Blake' across the newsbrand's national and regional titles. Looking at the Film industry for I,Daniel Blake and Straight Outta Compton. Refer to Late Night Woman’s Hour to support your points. To accept and hide this message click the cross on the right. According to Trinity Mirror's in-house Arqive reader research: Want the latest news, opinion and insight on newsbrands? As momentum grew, a partnership with left-leaning Trinity Mirror armed people with important information about the current system through informative content. 10 minutes with… Laurence Topham, video special projects editor, The Guardian. 3 Marshalsea Road If cat. He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Discover the effectiveness of news brands, New Sunday Mirror and Sunday People editor announced. Connect the image to the following statement, made by Daniel in an earlier scene: When you lose your self-respect, you’re done for. Refer to I, Daniel Blake to support your points. After having suffered a heart-attack, a 59-year-old carpenter must fight the bureaucratic forces of the system in order to receive Employment and Support Allowance. Now, for the first time ever, he needs help from the State. It adheres to the codes and conventions of British social realism film as it: Was filmed largely on location in exisiting regional (in Newcastle) buildings (hospital, job centre etc.) Looking at Trinity Mirror Group/News Corp for The Daily Mirror/The Times. Please take a minute to answer a few questions on our new website. From acclaimed director Ken Loach, comes this astonishing story of triumph and adversity in modern day Britain. to exhibit a sense of … Daniel Blake (Dave Johns) is a 59-year-old widowed carpenter who must rely on welfare after a recent heart attack leaves him unable to work. 3rd Floor This refers to one of the most poignant scenes in the film, where protagonist Daniel Blake spray-paints a message on a job centre in a desperate bid for help. Trinity Mirror Group National mid market Tabloid Newspaper established in 1903 and aimed at a predominantly working class readership, it follows a traditionally left wing political stance. The plan involved giving the main character, Daniel Blake, a voice across Trinity Mirror's many platforms, in contrast to the film where he gets lost in the benefits system and feels his identity fading. In addition, the campaign also laid on preview screenings around the UK with Trinity Mirror's regional titles giving away 10,000 tickets. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. Digitally, there is an overlay on mirror.co.uk featuring a graffiti style 'I, Daniel Blake', which appears on screen before the film's trailer plays. I, Daniel Blake is an award-winning independent British Drama film. Drum Content Awards 2017. If you missed I, Daniel Blake on BBC Two you have still got almost a month to watch Ken Loach's film online for free. 'Dm ' this CD is given away free with the Trinity Mirror iconic... Basierende Filmtrilogie um den Vampirjäger blade ( verkörpert von Wesley Snipes ) abgeschlossen is a low budget social i, daniel blake trinity mirror... 0203 949 7470, Email: info @ newsworks.org.uk Blake ’, a directed. For more information on what cookies are and how it feels you can manage and remove them click here Laurence. 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