They ooze virtue. So, the opportunity cost to us of boycotting these brands is the loss of their positive environmental and social implications and contribution to making sustainable products accessible for the wider population. That's right soap fans - we're going to have to be away from Corrie for an entire week. save hide report. But there were also more specific cancellations. What is Oatly? Why is this bad for Oatly? But yes, dear readers, this all happened. A couple of years ago, it was more difficult to become a vegan. Thankfully, nowadays veganism is much more achievable in the Netherlands. These include plain oat milk, oat-based yoghurt, cheese and ice cream. Oatly is the world’s most famous oat milk brand to date and millions of plant-forward consumers are fans of their milks, yogurts, creams and ice cream products that are entirely made from plants. As a result of these two pieces of unsavoury information going mainstream, fans of the brand are boycotting it. Choosing to accept cookies from our advertising partner Google will allow you to receive personalised advertising. Damn! Online cancel culture has become of the most contested issues of the decade. Fashion. Oatly 'cancelled' by fans as shoppers demand boycott over links to Blackstone. In a press release, Oatly announced that they had received funding of $200 million from investment firm Blackstone in exchange for a 10 percent stake of the company. share. Grace Beverley, a 23-year-old entrepreneur, social media influencer and founder of two sustainable brands, publicly criticised the cancelling of Oatly . In the last week, we’ve seen all sorts of views on the controversy over Swedish oat milk giant Oatly’s newest investor — The Blackstone Group.. Consumers have flooded Twitter, ‘cancelling’ Oatly.Brand commentators said it'll all blow over, because let’s face it — Facebook and Amazon have been cancelled ten times over and are still in business. "Dr. Oakley Yukon Vet," starring Munster native Dr. Michelle Oakley, is currently taping its seventh season and will be back on the National Geographic Channel later this year. Until now. The plant-based brand is facing consumer backlash following a recent investment round led by Blackstone â a name muddied by alleged ties with deforestation in the Amazon. Unanswered. 60% Upvoted. Vegan milk brand Oatly is facing a boycott from UK customers after it sold a £150million stake to a group lead by a private equity firm whose boss is a major Donald Trump donor.. While socially and environmentally conscious consumers have effectively “cancelled” Oatly, it is important to examine the implications of this discourse in practical terms. Oatly’s statement comes just days after fans pledged to boycott the brand over its contentious shareholder. It’s another day at home and Oatly still doesn’t have an e-commerce site up so that you can buy a full collection of Oat Propaganda T-shirts. So why have Oatly received backlash and are being ‘Cancelled’ by many consumers now? Oatly faced a backlash from customers following the news that the Blackstone Group invested had invested in the vegan brand. And with that, Oatly was cancelled. As if that wasn’t enough to get Oatly “cancelled” by its fans, recent analyses of Oatly’s composition are helping along that process. Oatly faces a storm in a teacup after its links to controversial private equity investor firm Blackstone drew ire on Twitter this week, with activists declaring the brand ‘cancelled‘. Fashion. From celebrities – Jimmy Fallon, J K Rowling and Ellen DeGeneres – to brands like SoulCycle and Oatly (as well as a fair few “normal” people), if you spoke, tweeted, or acted in an unfavourable way in 2020, chances were you’d be swiftly shunned for it. Many are taking to Twitter, saying “Oatly is cancelled” and sharing home made oat milk recipes. Why the fuss? Seen a few tweets about it such as this but no context provided. If we play by the rules we have defined in the Oatly conversation, companies may be “cancelled”. In short, a commotion on Twitter won’t run Oatly out of business. 10 Years On, How Amy Winehouse is Still Inspiring Women in Music. As people denounce brands like Amazon, Chick Fil’A, and Wayfair for their problematic practices and financial ties, these companies continue to survive and thrive. Founded in the 1990s, Oatly is a Swedish brand that makes several oat-based drinks and products. This is a prime example of how cancel culture is disabling nuance. Unanswered. But wait, now you can download four limited edition print-at-home QuaranTee designs. Whether your vegan, vegetarian or a meat eater I am sure you are aware of some of the motives behind vegan brands; To be ethical, honest, … What’s going on with Oatly and why is it ‘cancelled’? ... Why is Oatly ‘cancelled’? Even the biggest coffee chain in the world, Starbucks, has partnered with the brand in multiple countries to make sure customers get their oat milk lattes. Oatly customers are vowing to take their business elsewhere after the company has been accused of 'selling its soul'. The PR world is often quick to declare any brand cancelled based on what’s being said on social media. The funding round in question, closed in July 2020 , saw Blackstone, Oprah Winfrey, Jay-Z, Natalie Portman, former Starbucks CEO Howard Schultz, and Rabobank Group’s investment arm invest $200m in the business. 2 comments. Which is great news for the Oatly PR team. Oatly, the Blackstone-backed Swedish vegan milk maker, is eyeing a valuation as high as $10bn in a U Oatly faces a storm in a teacup after its links to controversial private equity investor firm Blackstone drew ire on Twitter this week, with activists declaring the brand ‘cancelled‘. Close. Luckily for Oatly, consumer loyalty seems to exceed the bad press. At the end of last year, Oatly (one of- if not the most- globally known brand of oat milk) suffered major backlash when it became exposed that one of their investors is Blackstone- a controversial private equity firm linked to Amazon deforestation and Trump’s 2020 campaign. 1. “Oatly is a premier global brand whose product is committed to healthy and sustainable living with significant runway for continued growth to … In mid-July, Oatly, the company famous for … making oat milk famous, featuring a brand imbued with a uniquely comical spirit and a … Well, here is the run-down. Be Water My Friend. What was the Oatly scandal about? From cult to cancelled: Oatly’s communication misstep Then in July 2020 the wind changed. Sustainable oat milk brand Oatly sparked outrage on Twitter due to newinvestors Blackstone and its ties to the Amazon's deforestation. Why is Oatly being ‘cancelled’? 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