Using a customer as a billboard is a brilliant move given how well user-generated content converts. Their promise is a faster outcome, which is something almost all of us are looking for. Take a look at our resources, with top creative ad examples and successful advertising campaigns. This decreases the resistance somebody would have to signing up, which is then further decreased by Monday’s 14-day free trial offer. Privacy With networks like Facebook, you can get creative with your ads, but that’s not always easy.. That’s why we’ve compiled 30 of the best Facebook ad examples to get you inspired. Terms If you’re sending people off of Facebook, as in the case of a Clicks to Website or Website Conversions objective, your best bet is to direct viewers to a landing page. Bing Ads What Makes This Ad Great: Well, what do we have here? Not sure how to implement Facebook Boost or select a target audience? You can search by keyword or advertiser to see which ads are running, how long they’ve run, and how much the advertiser is … Facebook Messenger ad examples. Before we can really dive into our favorite 15 Facebook Retargeting Ads examples, we want to make sure you have a good grasp on a Facebook retargeting ads strategy that will bring results. You can take the goggles off now. You can get quite scenic with your ad creative. And no, you don’t need to be a creative genius to make it happen. If sent to your home page instead, it’s up to them to correctly navigate your site and find the details related to the product or service advertised. And if you can see some zoomed images of a product, it is always a huge plus. What Makes This Ad Great: What is a business owners largest struggle? What Makes This Ad Great: This carousal ad is a great option for a company with a variety of product lines. What Makes This Ad Great: This ad is another great example of proving the power of showing people what they’re going to get in your product before they buy it, and then giving them an offer they don’t want to say no to. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. 99designs. This ad suggests they won’t be up-to-date with the important trends in social and they won’t know how to successfully implement the latest techniques—something their customer avatar certainly doesn’t want to experience. There’s a lot going on here visually, which helps the ad succeed in standing out in users’ feeds. Join 70,000+ professionals and become a better social media marketer. Who wouldn’t want 42 more hours each month? In this article, I’ve collected a list of eCommerce Facebook ad examples that will give you a shortcut. What Makes This Ad Great: This video ad does a great job showing the before and after states. Back to just Facebook, their total ad revenue in 2018 reached 55.01 billion dollars worldwide and is expected to reach 80.93 billion dollars in 2020. Besides, we all graduated from kindergarten: we can share. Not every Facebook ad needs to reinvent the wheel. Not a bad deal for a passionate caffeinat-or. Having more time. Here, P&G highlights different products in a cohesive ad, which shows that they can be used together. Although some of them are not easily read because of the font size. Pun intended, this ad cuts directly to the point. What Makes This Ad Great: In this ad DavidsTEA is highlighting a customer Benefit (free shipping) and is also showing some of their new products. We’re not sure if they’re doing this, but an ad like this gives SXSW a chance to segment users who signed up through this ad as “Art Interested” and to put them down a specific email funnel that talks about the artsy-side of SXSW. The power of social ads is huge! Guess what SEMrush’s software helps marketers with? This ad is also great because it has a CTA button that is prominent, which increase the likelihood people will click on the ad. Whenever your customers can do the talking for you, let them. Once you’ve gained some inspiration from this post, you’ll next want to take action. What Makes This Ad Great: Slack has always done a great job speaking to its core audience. Economical with words, this ad’s copy doesn’t pull any punches. This is great ad copy that hones in on the value they’re trying to showcase. Here’s an example of their carousal ad displaying a variety of different rings. Depending on your ad objective, you can choose from the following CTAs: “Learn More,” “Shop Now,” and “Sign Up” are used significantly more than any other CTA. Though some may not like all caps text, it really does capture attention. The headline has NatureBox’s UVP in it – wholesome snacks that they deliver monthly. Creatively, I think it’s really good as it subtly enumerates the features of their product directly in the banner itself. Facebook Ad Example #1: Slack I recently praised Slack for how cleverly the messaging app leverages its value proposition in another post, and the company’s Facebook ads are similarly appealing. In this ad, his marketing team is showing that you won’t need to spend an entire career learning how to be more like Tony if you just take his Business Mastery course. This ad’s simple imagery contrasts with its big-ticket prize, perhaps making it feel like a sort of hidden gem for entrants. The bright imagery is enough to stop scrollers in their tracks, while power words like “FREE” and the limited time offer are both powerful motivators. What makes this ad work? What Makes This Ad Great: Daily Harvest knows who their target avatar is—so they created the dish that would catch their attention. Just when you think you have Facebook’s platform totally figured out, they throw something new at you. United Airlines’ FOMO photo ad. What Makes This Ad Great: Imperfect Foods is touching on a global issue and bringing it into a food delivery service. What does this ad have that is similar to the others we’ve seen so far? What makes this ad work? Facebook ads can be profitable for marketers and brands, however. It starts with people sipping wine and clearly not liking it. By submitting this form you are agreeing to our Terms & Conditions. Google is running ads for their different products. An excellent way to ensure your audience clearly understands that action you want them to take after viewing your Facebook Ad is by using a call-to-action button. What makes this ad work? What Makes This Ad Great: Do you see what’s going on here? We got all these from Facebook’s Ad Library—a searchable repository of every active ad run on any of Facebook’s platforms (yes, this does include Instagram too). What Makes This Ad Great: This SXSW ad is speaking directly to a subset of SXSW attendees—the people interested in the art installations at their annual conference in Austin, Texas. And that’s all before you actually get to the creatives. This is niche ad marketing at its finest—there is one very specific customer avatar here and Mailchimp went all in on finding them with this ad creative. Facebook Ads example #6: Let customers get a closer look. They’ve done a great job of reminding people about the scarcity of available tables in their copy “The Countdown to Valentine’s Day is on”, which is a marketing strategy that has been proven to work time and time again. Despite popular belief, you don’t need a massive budget for your ad creative. The good news? Herbivore Botanicals 13. What Makes This Ad Great: And lastly, we have Zapier. What Makes This Ad Great: A Google Ads ad about using Google Ads… Ad-ception! The curiosity-driven copy and competitor call out was enough to pique users’ interest and likewise drive them to the comments section. | Although the motivation behind each ad is different, they feature many of the same structural elements. Let’s start by smashing the myth that Facebook ads need to be complicated. Photo-based ads aren’t reserved for product-oriented campaigns. ‍♀️ #1: Oreo I envy whoever produced this video ad for Oreo as it’s perfectly executed, having a high-quality sleek look, fast-paced movement, and eye-capturing shifting patterns. The ability to showcase multiple promotions and products via video in a matter of seconds helped the ad reach beauty buyers of all shapes and sizes. This helps the viewer start to trust Candid, as the see them as knowledgable in the teeth straightening space. How to Find Facebook Ad Examples. Although it’s not exactly what marketers want to hear, Facebook ads are a proven way to get in front of your specific target audience. 2 talking about this. While they’re copy is’t something necessarily to write home about, what we love about this ad is how they’re video shows step-by-step how Zapier helps businesses, and uses a real-time testimonial from a happy customer. It is also themed around the new year’s hype, which is a great digital advertising strategy to build urgency (you gotta buy the subscription while you’re still motivated to work out in the new year, right?). A SEMrush lead magnet that is targeting people who want to know more about SEO. What Makes This Ad Great: This ClassPass ad features a similar style to the Fabletics video ad, but this one is featuring a special offer. Slack poses their product as a way to “Break out of the inbox” and “organize your communication.” The lack of a concrete promo or CTA makes us ask “What’s this all about?” The striking visuals and memorable tagline also work in TOMS’ favor here. Be inspired with best-in-class Facebook ad examples. What makes this ad work? Facebook changes a lot in just a couple years, as do advertising best practices. Their ad copy mentions the value of buying their meat over other meat—in this case that it is “humanely raised, sustainably sourced, and grass-fed”—which assumingely is something their customer avatar is looking for in their meat selection. What Makes This Ad Great: OpenTable knows how valuable their product is when it comes to busy Valentine’s Day restaurant crowds. Do Not Sell My Personal Information. Also, subscribe to my newsletter to receive new Facebook ad examples to your inbox 2x per month. That’s how we’ve created our own Facebook ad that we know will convert. Well-known for the humorous ad campaigns, this rather straightforward promo from Dollar Shave Club performed incredibly well. This ad is hitting on a customer realization in the hopes that people would identify with the statement and realize they need the service. When I saw this ad I originally thought it was an article and clicked on it. Social media platforms like Facebook allow you to create advertisements to reach your target audience and achieve your advertising goals for brand awareness, online sales, and even in-store visits. on a daily basis. Users have plenty of places to click and different ways to experience the ad. | You can afford their product. Now you can now use this format in Instagram Stories and share them via Instagram direct message. Slack's "Make Work Better" Facebook ad This ad popped up in my News Feed a few days ago and immediately caught my eye. What makes this ad work? Using customer testimonials, use cases, or customer stories are all great ways to show how your product can be used and increases the chances someone else will want to buy and use it. All things considered, people will feel more positive about the offer and associate the email course with positive results. Facebook Lead Ad Example #2: Lead Forms We just touched on Facebook’s average 9% conversion rate. What makes this ad work? Disclosure Policy Directing your audience to a specific landing page ensures that your viewers are instantly provided with the most relevant information related to your ad. The contrasting, bright colors make this ad visually striking while the time-sensitive offer encourages conversions. Here they are advertising online how businesses can customize the trucks with their own brand images. Less-polished ads can actually work in your brand’s favor given the phenomenon of consumers becoming blind to traditional marketing messages in their feeds. Not revealing what the prizes are builds curiosity and suspense for the ad viewer, which encourages them to click and enter the giveaway. Download the Sprout Social app for Android in the Google Play Store. We’ve mentioned this ad in this article to show that sometimes simple and to the point is exactly what your customers want. The dual video approach essentially allows for two ads packed into one. See? This is especially important for stores selling accessories,jewelry, or watches. Their ad platform is now sophisticated, intuitive, and easy to use. Now that you know all about Facebook ad best practices, let’s see them in action. Explore Sprout’s offering of Facebook Ad Tools to ensure you’re primed for success. This is a great example of using tried and true marketing strategies to show people that your product is what they’ve been looking for. They’ve enlisted celebrities like Jessica Alba to promote their brand. Instead of hoping a customer figures out how clean their protein is, Four Sigmatic is yelling it from the Facebook Ad rooftops. While not hard and fast rules by any means, these tips can help guide your ads if you have any doubts. Creating Facebook Ads can be a daunting challenge. This is a good use of subtly pointing out a customer’s before state. Now put your science goggles on and let’s dive in. We want to hear from you, though. Then, she offers $1 for one month of Sweat, lowering the barrier to entry and making people think, “Why not, I’ll give it a try.”. Explore Sprout’s offering of Facebook Ad Tools. By By looking at this many Facebook ads, you’ll now start to see patterns in the ads that show up on your newsfeed. Despite the fact that Loot Crate links to their product in just about every single post they make, their promos are never in-your-face. This static-image promo from... 2. Cool. What Makes This Ad Great: This ad reminds us of a trick to ensure people understand what you’ve told them: “Tell them what you’re going to tell them, tell them, and then tell them what you told them.” In this ad, The Hustle does just that. Written byby As much as they possibly can about email marketing. This is a great example of explaining a tough concept with a limited amount of space and time. Facebook Retargeting Ads: The Strategy. What Makes This Ad Great: Here’s another great example of a customer use case from Ram. This HelloFresh ad again reminds us that not all video ads need to be elaborate productions, though. Better yet, how easy is it going to be for their marketing team to see the impact of this campaign thanks to their discount code? Effective branding. Then, they made their CTA “Start your free trial today” the first sentence in their copy, ensuring viewers don’t miss their offer. Your headline should immediately capture a viewer’s attention and some rules apply to your descriptions. Like HelloFresh, we’re using the social proof of the A-Player marketers we have on our T&C stages. Examples of Optimized Facebook Ads NatureBox. Want to chat it up with the Porsche bot? What makes this ad work? And then lastly, we’re adding in a bit of FOMO by showing you how many marketers will be attending, and what you’ll be missing out on if you don’t come to San Diego. This is what Waymo Driver did by getting Larry Fitzgerald to take a ride in their self-driving car to show that it’s safe…and it’s cool. Like Tony, we’re offering a cumulation of great knowledge in a small amount of time. Another testament to the power of video, this fast-paced video ad from MeUndies resulted in a whopping 40% increase in conversion rate. Customers who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience—all without leaving Facebook or Instagram. This static-image promo from AirAsia screams “simplicity,” but ticks all the boxes of an effective ad. What Makes This Ad Great: This ad is highlighting a relevant statistic about data. What Makes This Ad Great: This ad does a great job of answering the #1 question a business owner has when trying to figure out if they would benefit from a specific software tool (like Asana)—what does it look like? For example, they’re running ads to promote…well…running ads on Google. Facebook ads help businesses achieve a variety of different objectives (spreading brand awareness, increasing conversions, driving sales, etc.) These are all patterns that will also work for your business. Like ButcherBox, we can assume these are the specific requirements the Daily Harvest customer avatar is looking for in their weekly fruit and vegetable shopping. What Makes This Ad Great: In this ad, ButcherBox uses aesthetic to grab a Facebook user’s attention and then brings their attention to the upcoming holiday (Valentine’s Day). They used the carousel ad format to show a different listing of properties that prospects can check out. Resulting in an increase of subscribers by 1.5x, this ad shines due to its simplicity. Below are some principles marketers should try to stick to when crafting a new Facebook ad. In case you missed it, Facebook explicitly wants brands to produce … While some ads work well with tons of copy and an over-the-top video, Revive is finding success in the simple side of digital advertising. Remember, Facebook Messenger is the most-downloaded app—making it an even more popular download than the Facebook app itself. In their ad, Candid immediately mentions that their teeth straightening solution costs 1/3 of the cost of braces. You’ll see marketers using social proof, benefits, offers, scarcity, and FOMO to make people click the button. What Makes This Ad Great: This Hootsuite ad serves as more than just an ad—their marketing team is using it as a way to deliver knowledge. Then, their video shows a Facebook viewer what their software looks like so that the user can see how valuable this would be as an addition to their team. The logo and signature style says... Tokyo Treat. Giveaways and contests via social media are still effective, granted you provide a compelling prize for your entrants. And th… It just requires some basic knowledge of what makes people buy and then how that works in a Facebook ad template. What Makes This Ad Great: In their ad, Monday gets straight to the point. Wow, that was a lot. What to Include in a Facebook Ad. DigitalMarketer. In 2014, “Shop Now” was favored by 74% of marketers, while “Learn More” reigned as the top performer. What makes this ad work? Asking questions is a smart move in the face of Facebook’s algorithm which emphasizes engagement. You can’t just throw an image and some decent copy together and call it a day anymore. The colors and bold … A staple of old-school advertising, sweepstakes still work as proven by P.F. 34. The creative, interactive nature of this carousel campaign actually resulted in Pura Vida selling 20x as many unique products. LET US HELP YOU If you’re a business owner, you know how hard it is to manage your team, accounting, product, brand, etc. One way to find Facebook ad ideas is AdEspresso. Be careful – some ads can be a few years old. Although Facebook ads are effective, many business owners shy away from them because they don’t know what to advertise. Want to see the firsthand accounts of drivers having a blast? Brent Barnhart, “Want to guarantee engagement? Unlike many of our Facebook ad examples, this is one of the few that isn’t totally about dollars and cents. Which key elements deserve your attention? What Makes This Ad Great: We love this Hubspot ad because it directly calls out who they are advertising to in the first line of their copy. They’re common enough to be easily worked in organically, so there’s no need to shoehorn them. Which of our Facebook ad examples were your favorite? However, it’s not good compared … But this begs a bigger question: where the heck do you begin with your next campaign, anyway? You have to know exactly what you’re doing and why you’re doing it. And unlike organic posts, Facebook has no qualms about spreading paid posts, even ones with Calls to Action leading people offsite. What makes this ad work? It leads to conversions. The beauty of Facebook ads is how much creative freedom the platform offers. TOMS generated a ton of brand awareness as a result of this canvas ad without explicitly highlighting their products. What makes this ad work? This made our list of Facebook ad examples because it focuses on the impulse buy. | Facebook Ad Example #2 | Slack What Makes This Ad Great: Slack has always done a great job speaking to its core audience. Magazine. Facebook is showing information to help you better understand the purpose of a Page. #25: Asana We love this ad because it’s so specific to one of their customer avatars. Get social media resources and tips in your inbox weekly. The NordVPN marketing team split the ad creative up into 2 parts: who can use this (windows, android, linux, iOS) and then uses the video to show why people should be using a VPN. What Makes This Ad Great: This is another example of using social proof to get credibility for your product. Approximately 85 percent of Facebook videos are watched without sound. The success of your ad lies in its concise wording and delivery. What Makes This Ad Great: SeatGeek is using their Facebook ad as more than just an ad for their ticket buying platform. What Makes This Ad Great: La Colombe Coffee Roasters has hopped on the subscription food delivery service but they’ve niched down to coffee lovers. When you buy something, you want to be sure in every detail of your order. Sephora. Whether they showcase low prices, promote sales and discounts, or offer up perks and memberships, these Facebook ad examples showcase the cost surrounding each brand’s product. While most ads are trying to get conversions, this ad is just showcasing how Instagram is fighting one of their biggest problems, and so marketing themselves as a safe platform to use. ; An example of the real Facebook ads we (or our clients) ran, with a breakdown of what makes it unique and additional insight into how you can make each template work … There isn’t any doubt as to who published this ad. Anybody not interested in coffee can keep scrolling, but somebody who likes trying new coffee is going to keep reading and find out they can get a month’s worth of coffee for $0. What makes this ad work? 99designs uses a custom graphic and the ad text “there’s more where this came from” to quickly let people know they can have custom graphics created at 99designs. Studying Facebook ad examples is the best way to learn new ways to improve your Facebook marketing.. Not only will you gain insight into what your competitors are doing, but you’ll also catch a glimpse at some of the latest (and greatest) design and copywriting ideas used by … This definitely isn’t rocket science. What Makes This Ad Great: We’ve included this Instagram ad because it’s different than most of the ads we’ve mentioned here. What Makes This Ad Great: This Revive Superfoods ad is quick and to the point. Quickly they’ll realize that the child is playing a game many of us have played with kids (“Remember this?”). What Makes This Ad Great: This ad immediately hits on the main point somebody who wants braces has—braces are expensive. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. AirAsia. Hopefully our Facebook ad examples shed some light on the elements of a top-tier ad. With no mention of features, the ad copy taps into the ethos of who the product is made for, allowing the user to feel elevated by the brand. This particular ad is also crafted in a way that it appeals to both his and hers, a nice touch depending on your audience. Think somewhere between a science fair volcano and brewing your own beer (that actually tastes good). Brilliant. Ritual is using social proof from Vogue, CNN, Forbes, and scientists to show why their vitamins are superior. What Makes This Ad Great: We spend a lot of time looking at Facebook ads and seeing what makes them great (aka this article). What Makes This Ad Great: There are different ways to sell information products, and in this case Tony is focusing on cumulation. They know that one of the big struggles of their customer avatar is an overwhelming number of emails. Let’s get started… #1. This is great ad copy because it’s getting people who like the singer Billie Eilish to use SeatGeek to buy their concert tickets, and they sweeten the deal with a $20 off coupon code. 35. To make that process easier for you, we’ve compiled 47 Facebook ad examples and then told you what it is that makes them great. Breaking News: Facebook just introduced Canvas ads to Instagram After Canvas’s incredible success, Facebook just a couple of days back introduced this ad format to Instagram , as well. You put somebody they’re familiar with in the car and show the viewer that if this person trusts their company, so can you. Each slide essentially represents a separate ad in and of itself, allowing plenty of room for experimentation and more opportunities to convert. For each different Facebook ad type you’ll find two sections: A general template that summarizes all the specs you need to know (the right dimensions, content, and layout) and suggests some best practices to follow. When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. 71. Stunning images. Part 2: Mobile B2B Facebook Ad Examples 33. Not only does this help you calculate your ad performance and ROI, but also ensure people take the actions you want them to take versus bouncing. Tight copy is the name of the game here, otherwise you run the risk of readers tuning out. And what do we know about making yourself an authority in your space? What Makes This Ad Great: How do you get people to get in a car without a driver? Given their recent algorithm changes,  this is the sort of take-it-or-leave-it message Facebook is sending to brands. Don’t sweat it: we’ve highlighted some of the best Facebook ad examples out there to get you started. What Makes This Ad Great: Verizon is taking advantage of bundling offers, and highlighting them in this paid ad. What Makes This Ad Great: This ad doesn’t focus on highlighting the product, but instead it is using a mystery giveaway. That said, the content of each ad is entirely unique to your business. Fitness trainer and creator of the Sweat App, Kayla Itsines not only tells people what to expect from her workout app in the copy of this ad, but she also does the exercises herself in the video. Facebook’s already-intuitive ad platform is probably easier than ever to use. Just peeking the number of shares this post scored relative to likes and comments, discussion-based ads promos are a proven way to get people talking. They’re using it to announce Billie Eilish’s 2020 tour tickets are now available. Let’s start by smashing the myth that Facebook ads need to be complicated. What Makes This Ad Great: This ad is eye-catching. 5 of the Best Facebook Ads We've Seen. In this ad, Asana gives viewers a look at the interface, showing them exactly what to expect from Asana. Launching a Facebook ad campaign is fairly easy. Quickbooks knows this and uses their ad copy to show how business owners save 42 hours a month by using their accounting platform. The New Yorker. What Makes This Ad Great: This video ad is great because it features cuts between customers using the product (workout clothes), and a text talking about the benefits of using Fabletics as opposed to other brands. A guide for Instagram advertising selling 20x as many unique products in inbox... The creative, interactive nature of this canvas ad without explicitly highlighting their products has always done Great... Affiliate link ) then how that works in a car without a driver easily worked organically! With top creative ad examples shed some light on the main point somebody who wants braces are. To experience the ad succeed in standing out in users ’ interest and likewise drive to. Bright colors make this ad I originally thought it was an article and clicked on it can share G different... 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