Toni has 6 jobs listed on their profile. Peterson's only podium finish was a third place at a rain-affected race in Belgium. Peterson was the only March driver to finish the race, in seventh place. Your network to unlimited business opportunities. In the 30-second spot, Petersson plays sings a jingle about the brand while standing in a field. In the ad, Toni Petersson… “It’s like milk, but made for humans,” he sings. The ad consists of Oatly CEO Toni Petersson playing a keyboa r d alone in a field, singing a ridiculous ditty about his company’s oat milk. Sean Connery's Cause of Death Revealed Weeks After He Dies at Age 90 Sean Connery died on Oct. 31 at age 90 Oatly’s chief executive, Toni Petersson, 49, likes to do things differently. [26] She and Ronnie had a daughter named Nina Louise (named after Jochen Rindt's wife) who was born in November 1975. The museum closed in October 2009 because it was unable to secure further government funding.[28]. Petersson actually has a past as a musician with a record deal in Japan and later even entered the restaurant industry in Malmö with the Japanese restaurant concept Izakaya Koi, which was expanded into an entire lifestyle brand prior to joining Oatly. Kristina Lagerstedt has 15 years of experience in clinical research at Sahlgrenska University Hospital (SU) within molecular biology and genetics and is currently focusing on expanding operations in the U.S. At the age of 20, Lisa Kristina Lindström went to the hospital for a routine surgery but ended up being paralyzed and wheelchair bound for several years to come. The app currently has more than 4 million users and has received funding from many eminent investors such as Northzone, Industrifonden and B Capital. [20] During the night, Peterson's condition worsened, and he was diagnosed with fat embolism. [9], Peterson surprised many by leaving Tyrrell to return to John Player Team Lotus for 1978. In 1977, he raced for Tyrrell, driving the six-wheel Tyrrell P34B. After a tough period for Sony in the mobile phone industry, these three Sony executives decided to make use of their extensive knowledge in developing mobile phones and smart watches at Sony for more than 15 years by starting the new Internet-of-Things company, Kronaby. [6], For 1974, the Lotus 76 was brought forth. This platform became Sprinklebit, which today has a partnership with one of the largest banks in the Nordic region offering it to its customer base consisting of 7.2 million users. The app is designed to connect anglers on a social networking platform where they can share their experiences, find new fishing spots and receive tips and tricks from each other. Despite the overwhelming negativity, Oatly has remained positive This time, the plant-based firm decided to run a pretty weird advert of its CEO Toni Petersson singing a song in a field about Oatly during the Super Bowl. Later that year he won the FIA European Formula 3 Championship and moved up into Formula One, racing for the March factory team. The circumstances of Peterson's death were prosecuted in an Italian criminal court. Peterson competed in 123 Grand Prix races during his career, winning ten of them. On a macronutrients level, oats are ‘nutritionally balanced’, the country manager explained. Former elite skier and management consultant at McKinsey, Rickard Carlsson decided to change course and take on new challenges when he became CEO of Detectify five years ago. Most recently, Willem Sundblad was named as one of Forbes 30 Under 30 for his work in transforming the manufacturing industry and he is also a contributor for Forbes.com, where he writes about the future of manufacturing. But boy, did it get a reaction – which was perhaps the whole point. Oatly CEO Toni Petersson starred in the brand’s Super Bowl commercial. The 30-second commercial — which was Oatly's first Super Bowl ad, according to a report from Adweek — featured Toni Petersson, Oatly's CEO, playing a keyboard while singing a jingle. After spending the 1977 season with Tyrrell, he moved back to Lotus for the 1978 season as number two driver to Mario Andretti. Toni Petersson is the CEO of Swedish oat-drink company Oatly. Being home to more unicorns per capita than any other European country to date, Sweden has undoubtedly caught the eye of American investors and venture capitalists looking for the next Swedish startup wonder. [citation needed]. () May 9, 1950 (age 70) Genres: Rock: Occupation(s) Musician, songwriter: Instruments: Bass guitar: Associated acts: Cheap Trick, Fuse 10 Facts You Didn’t Know About Toni Petersson The current age of the CEO of Oatly is 52 years. Moreover, her birthday is coming up soon. Toni Petersson’s nationality is Swedish.His ethnicity is half Japanese and half Swedish. by SACCNY | Nov 19, 2018 | Award, Business, Entrepreneurship, Innovate46 | 0 comments. Combining state-of-the-art technology, branding and design, Fredrika Gullfot has set her sights on challenging the Omega3 industry with a superior and sustainable alternative to fish oil. He won the 1978 South African Grand Prix, with a last-lap victory over Patrick Depailler, as well as the Austrian Grand Prix, in the innovative 'ground effect' Lotus 79. (Races in italics indicate fastest lap), This article is about the racing driver. As it turns out, Oatly's "Wow No Cow" commercial initially debuted in Sweden back in 2014, where it was promptly banned for unspecified reasons, according to Ad Age. Today the serial entrepreneur is based in Silicon Valley and serves as CEO and Co-Founder of Automile, a smart, mobile-based solution connecting drivers and fleet managers to their vehicle data. Brambilla was seriously hurt and did not race again in Formula One until a year later. 1928 Diagnostics was named second best tech company by DI Digital Startup Tour and nominated for Startup of the Year and Growth Company of The Year in The Serendipity Challenge in 2017. At the age of 20, Lisa Kristina Lindström went to the hospital for a routine surgery but ended up being paralyzed and wheelchair bound for several years to come. [10][11][12] Both of Peterson's wins occurred when Andretti encountered trouble, with Andretti winning once when Peterson failed to finish (not including the Italian Grand Prix). This sparked her fighter spirit and has paved the way for her to go from HTML coder to praised CEO and digital frontrunner. Close Modal Dialog. With great connections from Sony, the founders managed to secure solid contracts with several suppliers and backers from the start, the Chinese component manufacturer Goertek being one of the first who went in with 95 million SEK. However, consensus on the relevance of this treatment is lacking. As it turns out, Oatly's "Wow No Cow" commercial initially debuted in Sweden back in 2014, where it was promptly banned for unspecified reasons, according to Ad Age. Sundblad also received the prestigious Anders Wall Award for Exceptional Entrepreneurship at Innovate46 this year. Today the Chamber acts as unique platform to facilitate collaboration and transatlantic trade and business expansion through a series of pinnacle events such as the Chamber’s three conferences and its latest initiative–Gateway—an innovation platform facilitating business success in the United States. Oatly is a food brand from Sweden that produces alternatives to dairy products from oats. YOUNG PROFESSIONALS MENTOR PROGRAM AWARDS SCHOLARSHIP THE BOARD CONTACT, © The Swedish-American Chamber of Commerce, Inc.900 3rd Avenue, 29th Floor, New York, NY 10022, Tel +1 212 838 5530Made with ❤, Exemplary ambassador for entrepreneurship, The entrepreneur has identified and created a product, technology or service which generates increased customer satisfaction or who has recognized an innovative market niche. During his first two seasons with Lotus, Peterson took seven victories, scoring a career-best 52 points in 1973. Toni Petersson Life and Education Toni was born on 14th of December 1967. The latest models of Kronaby have been launched in Europe and the U.S. and are compatible with IOS and Android. Peterson began his motor racing career in kart racing, traditionally the discipline where the majority of race drivers begin their careers in open-wheel racing. He finished eight in Spain but retired at Monaco with brake failure. Needless to say, the reaction it got was weird. In his three-year spell with the team, he took six podiums, most of which were scored during the 1971 Formula One season in which he also finished as runner-up in the Drivers' Championship. Driver Riccardo Patrese and race director Gianni Restilli were both charged with roles; Patrese, for manslaughter because of an unsafe maneuver on track which was considered to be a primary cause of the wreck, and Restilli, as contributing to Peterson's death by starting the race with a premature start signal. In 2002, Christer Fåhreaus was named “IT Person of the Year” and is currently active with his company, Flatfrog. Sonoya Mizuno is a 33 years old Japanese-British model, television personality and actress mostly known for her work in Devs, Maniac, and Crazy Rich Asians. Detecify was recently selected as advanced technology partner by Amazon cloud services and the company is expected to truly accelerate its international expansion shortly. Vegan milk brand Oatly released a bizarre Super Bowl LV commercial featuring CEO Toni Petersson. Toni’s flamboyant style was just what Oatly needed when he joined in 2012. At the time there was more concern for Brambilla, who had been hit on the head by a flying wheel and was slumped comatose in his car. Today Lindström is the CEO of Doberman, a widely celebrated creative design firm with offices in Stockholm and New York. In fact, she was born on February 16, 1985.Likewise, she holds an American nationality. The 1978 Italian Grand Prix at Monza started badly for Peterson. [citation needed] Despite this, Peterson was offered a seat at McLaren at 1979. Moreover, her birthday is coming up soon. Even after his elevation to F1 status Peterson still drove in lower echelon racing series (which was common at the time), winning the 1971 European Formula Two Championship driving for March. Toni Petersson’s path to becoming CEO of one the most controversial non-dairy food manufacturing companies in Sweden, was not completely straight-forward. Bracing for a negative response, Oatly released an "I totally hated that Oatly commercial" t-shirt that sold out in … Toni Petersson, Oatly. She was buried alongside Ronnie in the Peterson family grave in Örebro. He had an engine failure in Britain, finished ninth at Germany and got fifth in Austria. Durch das Klicken auf "Akzeptieren" oder das weitere Benutzen unserer Website stimmen Sie der Anwendung von Cookies basiert auf unseren Cookie Policy zu. Over the past decade Oatly’s chief executive, Toni Petersson, has given the company, which had spent several decades in the Swedish wilderness, a makeover which has managed to make oats appealing to under-40s trying to make sustainable food choices. Petersson’s exact date of birth is not present yet. Interested in learning more about SACCNY or how we can assist your business, visit our website: https://www.saccny.org or e-mail us at: info@saccny.org. Most recently, Carlsson was named one of Sweden’s “supertalents” by magazine, Veckans Affärer. Cyber-security specialist and named among the World’s Top Young Innovators by Technology Review, Christopher Ahlberg has made himself a name among several national intelligence agencies and on the dark web. Water required to produce the oat drink (around 48L of water per litre) is also lower than cow’s milk and other milk alternatives. [21] By morning he was in full kidney failure due to the embolism, and was declared dead at 9:55 am on 11 September 1978.[18][21][22]. Peterson retired with ignition problems at Holland, sixth in Italy and 16th in the United States. Peterson made his Grand Prix debut in a March 701 for Colin Crabbe's works-supported Antique Automobiles Racing Team at the 1970 Monaco Grand Prix. He also continued to drive sports cars, particularly for BMW in 1974 and 1975. Moreover, Detectify provides cloud-based, online security scanners alerting customers about website vulnerabilities. The net worth and salary of Toni Petersson … Flatfrog develops and offers a range of touchscreen modules for large and flat displays, enabling an interactive experience based on in-glass technology. It used an ad aired in Sweden in 2014, which got banned due to a lawsuit form LRF Mjölk that sued Oatly for using the phrase "Milk, but made for humans". Haley Giraldo is currently 35 years old. And I knew also that Ronnie would have been happy for me". The company has partnered up with several big corporations such as Dell, LG and Intel and the technology is also used in Samsung’s new products. It's probably safe to say that you most likely cringed at the Oatly Super Bowl ad.If you missed it, it featured the CEO of Oatly, Toni Petersson, singing a tune he wrote himself accompanied by his keyboard in a wide-open field of oats.It seems most people felt it was one of those things that's so bad but you just can't look away. As it happens, according to Ad Age the video was first shown back in 2014 in Sweden but was subsequently banned following a lawsuit by the country’s dairy lobby. Peterson had signed for Shadow but Lotus owner Colin Chapman convinced him to stay with Lotus due to a promise Chapman made to accelerate the rate of development on the Lotus 77. The official Ronnie Peterson museum was officially opened by Ronnie's daughter, Nina Kennedy, in Örebro on 31 May 2008. Peterson had signed for Shadow but Lotus owner Colin Chapman convinced him to stay with Lotus due to a promise Chapman made to accelerate the rate of development on the Lotus 77. This resulted in cars in the back getting a jump on those at the front, and an accordion effect as the cars approached the first chicane, bunching them tightly together. The team therefore opted to let them drive the much older Lotus 72:s. Peterson did well in the old car and claimed three more victories: the French and Italian Grands Prix, as well as the Monaco Grand Prix.[2]. On Sunday, Feb. 7, in the midst of celebrity- and action-packed Super Bowl commercials for companies like Cheetos, General Motors, and State Farm, things suddenly slowed down when Oatly CEO Toni Petersson appeared calmly on the screen, basking in the sun. After his karting years, Peterson entered Formula Three racing in the Svebe, a 1-litre, Brabham-derived Formula car he co-designed with his father Bengt (who was a baker) and Sven Andersson. Uniquely positioned as a bridge between the Swedish startup ecosystem and the American business community, the Swedish-American Chamber of Commerce in New York (SACCNY) works closely with many promising entrepreneurs, supporting them throughout their journey across the Atlantic and has compiled a list of the most promising Swedish entrepreneurs to keep an eye on this year. For the ice hockey player, see, Complete European Formula Two Championship results, Complete Formula One World Championship results, Monaco Grand Prix Formula Three support race, Learn how and when to remove this template message, "Formula 1's Greatest Drivers – Ronnie Peterson", "Forgotten Heroes of Formula One: Ronnie Peterson", "Ronnie Peterson: The Champion That Never Was", "30 years on: remembering Ronnie Peterson", "Peterson's Death Triggers Investigation", "The Death of Ronnie Peterson: What Really Happened at Monza in 1978", "Monza Defendants Cleared in Fatal Crash", Formula 1 complete – all access F1 – Peterson, Ronnie, "The Top 50 F1 drivers of all time, regardless of what they were driving", https://en.wikipedia.org/w/index.php?title=Ronnie_Peterson&oldid=1002849888, Swedish Formula Three Championship drivers, European Formula Two Championship drivers, Swedish expatriates in the United Kingdom, Articles that may contain original research from September 2007, All articles that may contain original research, Articles with unsourced statements from November 2011, Articles with unsourced statements from June 2008, Wikipedia articles with SELIBR identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, This page was last edited on 26 January 2021, at 09:15. — Dr. Bendor Grosvenor (@arthistorynews) October 13, 2019 Bendor Grosvenor Age And Family Talking about age, Bendor Grosvenor is 43 years old. [14] During the 1978 season Andretti would frequently post the faster qualifying time. 10 Facts You Didn’t Know About Toni Petersson The current age of the CEO of Oatly is 52 years.Petersson’s exact date of birth is not present yet. [10] Without any F&B experience to speak of, Petersson brought a vision that aligned with that of Öste – to change the food system – as well as a ‘great understanding of how to connect and engage with people’, according to Paran. [4] In 1971 Peterson moved up to the full March works team, and made an instant impression. February 16, 2021 “Wow, wow, no cow.” Petersson has a kind of annoying alt-dad look, and an undeniably annoying singing voice. Already at the age of 14, Alexander Wallin gained interest in the stock market and how to make better trades. He was born in Gothenburg, Sweden into a Japanese family. Both were cleared of criminal charges on 28 October 1981. Sweden was not only recently ranked as the second most innovative country in the world by the annual Global Innovation Index (GII), it also managed to produce some of the largest tech exists on the stock market this year through the listings and acquisitions of Spotify and iZettle. In the ad, Toni Petersson, the Swedish brand's CEO, plays the electric piano in an oat field while crooning lyrics like, "It's like milk / but made for humans." Toni Rietveld Presurgical infant orthopaedics (PIO) is widely used to treat children with clefts. Jody Scheckter and Riccardo Patrese, starting 10th and 12th, had moved to the right across the line that separated the Grand Prix front straight from the approach to the old Monza banking. [23] Peterson took second place in the 1978 drivers' standings posthumously. 7. But convinced by the technology behind the music software platform, Ola Sars bought this fraction of the company and developed it into the music streaming service Beats Music in collaboration with Dr. Dre and record company boss Jimmy Iovine. Superb results from the outset quickly attracted the attention of the ambitious Tecno company from Italy, who signed him in 1968. They also have a battery life of approximately 2 years. His mother Ayako Olsson also appeared in many commercials of Oatly. Sign Up. Arrows driver Riccardo Patrese was blamed by several members of the Grand Prix Drivers' Association with being a primary cause of the first lap wreck at the Italian Grand Prix. With them, he won the 1969 Formula Three Championship. In practice he damaged his Lotus 79 race car beyond immediate repair and bruised his legs in the process. As a brand, they’ve managed to occupy a niche in the food industry, at once rejecting a prevailing orthodoxy concerned with efficiency whilst targeting a demographic keen on purchase experience and identity. The company has become a huge success in Sweden and many other countries, most recently in the U.S. where it has gained significant exposure and recognition. Proving there is NO age limit on sex appeal! SACCNY is the largest and most active Chamber of its kind in the US and one of the largest Swedish Chambers of Commerce in the world. Prior to his current company, Johan Attby founded Tific – a support automation and self-service solutions startup which was acquired by American investors in 2011. Many times, Peterson followed Andretti closely home, leading to speculation that 'Team Orders' were in place. 2" with the pair scoring four 1–2 wins, all with Andretti at the lead. "You can look at it and say 'that might be the stupidest use of ad space on the Super Bowl ever,'" Oatly's chief creative officer told Ad Age. Log In. Read more about our services and members. Oatly CEO Toni Petersson starred in the brand’s Super Bowl commercial. He was dragged free and laid in the middle of the track fully conscious, but with severe leg injuries. Vegan milk brand Oatly released a bizarre Super Bowl LV commercial featuring CEO Toni Petersson. [7] Stuck and Peterson together for BMW in Europe, Africa, and also in North America. Petersson composed the song for the “Wow No Cow” commercial himself. Peterson was born in Almby in the vicinity of Örebro, Sweden. Sid Watkins and his medical team headed over to Brambilla's car to extract him from the wreckage. This is a modal window. Might these entrepreneurs be the founders of Sweden’s next unicorns? He drove the first race of 1976 in the Lotus 77 before rejoining March Engineering. Another view, held by some contemporary observers, was that while Peterson may have in fact been the outright quicker of the two, it was Andretti's considerable car development skills that brought the recalcitrant Lotus 78 and 79 to full potential, and Peterson's seeming deference to Andretti was a tacit acknowledgement of this. Haley Giraldo is currently 35 years old. Eight months before Beats Music was acquired by Apple, Ola Sars had decided to leave the company. Wir benutzen Cookies für notwendige Funktionen, um die Benutzung unserer Website zu analysieren und relevante Annoncen zu schalten. The platform powered by machine learning automatically collects and analyzes potential threats from technical, open and dark web sources, enabling users to react to security alerts. Superswede: A film about Ronnie Peterson (2017), directed by Henrik Jansson-Schweizer, with the participation of Mario Andretti, Emerson Fittipaldi, Nina Kennedy, and Niki Lauda, is available on YouTube, as are several other short tributes. Peterson and Ickx were forced to drive with the now archaic 72 model, whose age was now really beginning to show. Haley Giraldo: Age, Early Life, and Family. He was trapped in the burning wreck, but Hunt, Regazzoni and Depailler managed to free him before he received more than minor burns, while track marshals were extinguishing the car. The commercial, called "Wow, No Cow", featured CEO Toni Petersson singing a jingle in an oat field. Sundblad is the Founder and CEO of Oden Technologies, an Industrial Internet of Things company helping manufacturers eliminate waste through data acquisition and analytics. But, we do know that he has a brother. The idea behind the products is to offer timeless and beautiful watches which honor the classic features of a timepiece while combining it with human technology and all the features that a designed smart watch has. For instance, he was paired with Hans-Joachim Stuck in a BMW 3.0 CSL for the South African "Wynn's 1000" in November 1975, where they started on pole but finished in second after a number of stops with engine vibrations, spark plug, and similar problems. [29], ‡ Graded drivers not eligible for European Formula Two Championship points, (key) (Races in bold indicate pole position; races in italics indicate fastest lap), (key) (races in bold indicate pole position; races in italics indicate fastest lap), (key) (races in bold indicate pole position; races in italics indicate fastest lap) [16] Although a Formula One start is meant to be a standing start for all cars in the field, the early green light meant that cars in the rear rows were still rolling when the green light came on. In 1979, George Harrison paid tribute to Peterson with a song and music video called "Faster". See the complete profile on LinkedIn and discover Toni’s connections and jobs at similar companies. His birthdate is listed as December 14, 1967 (age: 53). He took three more wins that year, in Austria, Italy and the United States, but poor reliability restricted him to only third place in the World Championship at season's end. During the 2014 Monaco Grand Prix fellow Swedish racing driver Marcus Ericsson wore a special helmet in tribute to Peterson which was modeled on Peterson's. Oatly has headquarters in Malmö and a production and development center in Landskrona. In the 30-second spot, Petersson plays sings a jingle about the brand while standing in a field. The team's only other car was a type 78, the previous year's car, which had been dragged around the F1 circuit that season with minimal maintenance. Oatly recycled an ad that first ran in … After finishing his studies at Chalmers University of Technology, Ahlberg founded his first company, Spotfire, offering a Data Visualization and Analytics Software. His teammate Mario Andretti won the Drivers' Championship with Peterson acting effectively as the Team "No. Simris Alg went public on First North in 2016 and has already started its expansion to the U.S. Kristina Lagerstedt is the CEO of 1928 Diagnostics, a Gothenburg-based med-tech/bio-IT company fighting the worldwide antibiotic resistance issue through a digital software service predicting and identifying virulence factors and outbreaks. After a poor 1975 season, Peterson moved back to March and scored his final victory for the team at the 1976 Italian Grand Prix. He was born in 1977 and blows his birthday candle on the 27th of November. Entrepreneur Toni Petersson was appointed CEO late 2012. [15] Peterson refused to contribute to any controversy, and on numerous occasions dismissed the speculation by stating that Andretti had simply turned the faster time. Oden Technologies has raised $5.9 million in venture capital from prominent investors such as EQT ventures, Atomic and Saul Klein and has offices in London and New York. [19] There was some level of dispute between the doctors regarding whether all fractures should be immediately fixed or not. Peterson retired from the last two races of 1977, a fuel leak in Canada and in Japan, he collided with Gilles Villeneuve's Ferrari but the crash killed a marshal and photographer as they were standing in a prohibited area of the track when the accident occurred. [18], At the hospital, Peterson's X-rays showed he had about 27 fractures in his legs and feet. Toni Petersson’s path to becoming CEO of one the most controversial non-dairy food manufacturing companies in Sweden, was not completely straight-forward. “You see other diseases like diabetes rising, and that is really due to diet. [13], Throughout the 1970s Peterson had the reputation of being the fastest driver in F1 in terms of raw speed. He was banned from competition for one race, from the 1978 United States Grand Prix. Archived. 1975 was a bad year for Lotus. [8] Hopes were high at home in Sweden but Peterson retired with ignition problems and then finished 12th at France. Most prominently known for his first company Jens of Sweden (JOS), a mp3 player company which Jens Nylander founded at the age of 23, the entrepreneur has become a frequent figure in Swedish Media. This modal can be closed by pressing the Escape key or activating the close button. The commercial for this atrocity was simply the CEO of the company, Some of these companies include Cellavision, Anoto, Precise Biometics and C-pen. The car, however, proved to be a failure, disliked by both Peterson and his teammate Ickx. or. This year marked a milestone for Sweden as it claimed its position as a “Innovation Nation” and “The Startup Capital of Europe” in international media. Toni Petersson: Wiki, Bio, Wife, Salary, Age, Parents, Net Worth . 'Wow, wow, no cow,' sang CEO Toni Petersson, as he played a keyboard in a field of grain. [23] "It was so unfair to have a tragedy connected with probably what should have been the happiest day of my career", Andretti said, "I couldn't celebrate, but also, I knew that trophy would be with me forever. He was 10 places behind Jackie Stewart and Chris Amon, both on the front row of the grid in their newer specification 701s, but only just behind the more experienced Jo Siffert in the second works March. Toni Petersson’s nationality is Swedish. He is 53 years old now. Peterson's Lotus went into the barriers hard and caught fire before bouncing back into the middle of the track. Born on the 14th of December 1967 Toni Petersson is 53 years old now. This interest resulted in a successful portfolio which paid for his education in San Diego, California and after researching crowd source investments during his exchange semester at Harvard, Wallin realized the potential in building a social investment platform. The unfamiliar taste of oat milk didn’t help, while opposition from Sweden’s dairy lobby proved another obstacle. During her time as CEO, Lindström has managed to significantly increase the profit and turnover by actively demonstrating superior customer experience and digital innovation as well as working closely with clients such as SVT, DN, Apoteket and Posten. Pål Borge, Fredrik Rosén and Sarandis Kalogeropolous, Kronaby. Five Formula One Grand Prix second places earned him the position of runner-up to Jackie Stewart in that year's World Championship. Known by the nickname 'SuperSwede',[1][2] he was a two-time runner-up in the Formula One World Drivers' Championship. 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